Trump Media to sell Truth Social data feed as DJT drops 8.4%

Trump Media is turning the president's social media posts into a paid data product for Wall Street, raising new questions about the intersection of public office and private profit.

Trump Media & Technology Group will begin selling a real-time data feed of Truth Social posts to Wall Street firms on Aug. 1, monetizing the market-moving power of President Donald Trump's account as the company's stock extended its decline to 84% from its 2024 debut.

"Markets already move on Truth Social posts," Kevin McGurn, interim chief executive officer at Trump Media, said in a statement.

The service, called Truth API, will deliver posts from the platform's highest-ranking accounts to paying customers in milliseconds, the company said. Trump Media has already signed up institutional clients for the feed, which operates 24 hours a day and includes an archive of posts dating to 2022. The company did not disclose pricing.

The product creates a direct revenue stream from the president's official communications, which have repeatedly moved markets — from tariff announcements to military strikes on Iran. Trump holds about 53% of Trump Media shares through a revocable trust managed by his son Donald Trump Jr., with the stake valued at more than $1 billion as of Thursday's close.

The Conflict-of-Interest Question

Ethics attorneys and former regulators have questioned whether a sitting president can legally monetize the information value of his official statements. Truth Social has effectively become the de facto presidential press room, with Trump posting policy announcements — including tariff rates and military decisions — on the platform before any other channel.

"It's a huge conflict of interest," said Virginia Canter, an ethics attorney at Democracy Defenders Fund, a nonprofit that has been critical of the Trump administration. The president "has an obligation to the American people to convey information to them publicly, and he's now funneling it through a private channel in which he has a private interest as one of its largest shareholders."

Tyler Gellasch, a former Securities and Exchange Commission attorney who now runs the financial industry nonprofit Healthy Markets Association, said the demand for faster access to Trump's posts is clear. "The real question is, when it involves any type of government official, can they monetize that value themselves?" he said.

A New Revenue Stream for a Loss-Making Company

Truth API represents Trump Media's latest attempt to diversify beyond its core social media business, which remains unprofitable. The company reported a net loss of $406 million in the first quarter of 2026, according to Securities and Exchange Commission filings.

Trump Media has ventured into streaming and cryptocurrency, and in December announced a merger agreement with a nuclear-fusion company. The company also purchased bitcoin as part of a crypto bet, only to suffer losses when prices fell.

McGurn described Truth API as a "high-margin, recurring revenue stream" that advances the company's strategy of monetizing proprietary assets. Trump Media said some firms have been scraping its data without permission and warned it would soon block those methods, forcing firms to buy the official feed.

The company went public through a blank-check merger in March 2024, trading on the Nasdaq under the ticker DJT. Roughly 114 million shares — now 42% of the company — were issued to Trump, who transferred them to a revocable trust managed by his son. Shares fell 8.4% on Friday following the announcement, bringing the total decline from the 2024 debut to 84%, according to FactSet data.

Beyond Trump, the platform's largest accounts include Donald Trump Jr. with 7.4 million followers, Eric Trump with 3.3 million, former Trump Media CEO Devin Nunes with 4.5 million, and former Deputy FBI Director Dan Bongino with 3.5 million. None of those accounts carry the same market-moving weight as the president's feed.

This article is for informational purposes only and does not constitute investment advice.