Prudential Plc is a holding company, which engages in the provision of insurance and financial services. Its Life insurance offers a range of products, including health and protection. The firm is focused on four strategic regions: Greater China, ASEAN, India and Africa. Its multi-channel agency and bancassurance distribution platform has around 65,000 monthly active agents. The company has introduced PRUServices, its digital servicing platform in Malaysia. In its agency business, it is focused on recruitment alongside embedding and upgrading PRUForce, its digital agency platform which assists agents with leads management and other actionable insights. PRULeads is its digital leads platform within PRUForce. The firm is also focused on leveraging artificial intelligence (AI) and data analytics to drive customer experiences, such as claims processing through AI claims adjudication.
