SEMrush Holdings, Inc. engages in the provision of an online visibility management software-as-a-service platform. The company is headquartered in Boston, Massachusetts and currently employs 1,561 full-time employees. The company went IPO on 2021-03-25. The company enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. The company offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Its online visibility management SaaS platform leverages its technology, differentiated data, and actionable insights to improve online visibility. Its ability to aggregate, crawl, and process massive data sets, including search engine, Website traffic, online advertising, panel, and social media data, combined with its ability to obtain data from its customers through APIs, enables its software to generate a comprehensive view of a company’s online visibility profile and identify the specific keywords, advertisements, third-party websites, and content that are driving traffic.
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