Goldman Sachs is building a dedicated private markets platform for wealthy clients, betting that demand for alternative assets will keep accelerating as startups stay private longer and the AI boom drives private valuations higher.
Goldman Sachs is building a dedicated private markets platform for wealthy clients, betting that demand for alternative assets will keep accelerating as startups stay private longer and the AI boom drives private valuations higher.

Goldman Sachs is building a dedicated private markets platform for wealthy clients, betting that demand for alternative assets will keep accelerating as startups stay private longer and the AI boom drives private valuations higher.
Goldman Sachs created a dedicated private markets platform for wealthy clients, the Wall Street bank's latest push to capture surging demand for alternative assets as startups delay public listings and the AI boom fuels private market valuations.
"The alternative investment platform will be led by Matt Doherty, who will continue to oversee the Wall Street bank's alternatives business," according to an internal memo seen by Reuters on Tuesday.
The platform will house the bank's alternative capital markets unit, which manages alternative investments for wealthy clients, as well as a newly formed private company investments team combining Goldman's fiduciary single-asset investment business with its family office-focused direct investment business. Companies such as Elon Musk's SpaceX remained privately held for years before going public last month even as its valuation surged, fueling demand among wealthy investors for private market access, the memo showed.
The expansion positions Goldman to capture a larger share of the private markets industry, where fast-growing startups are staying private longer, allowing investors to benefit from rising valuations before an initial public offering. The AI boom has increased that interest, prompting Wall Street banks to expand their private market offerings for wealthy clients, CNBC reported earlier on Tuesday.
Private Markets Race Intensifies
Goldman's move comes as rivals including Morgan Stanley and JPMorgan Chase have also expanded their alternative investment offerings for high-net-worth clients, recognizing that private assets — once the domain of institutional investors such as pension funds and endowments — are increasingly accessible to wealthy individuals. The bank earlier this month exceeded second-quarter profit expectations as dealmaking picked up and market volatility during the U.S.-Iran war pushed equities revenue to a record.
The new private company investments team will help clients invest in private market assets, advise them on building alternative investment portfolios and manage those portfolios on their behalf, the memo showed. The changes are intended to build on the growth of Goldman Sachs' alternatives business and strengthen its private markets platform.
What's at Stake for Wealthy Investors
For wealthy clients, the platform offers access to an asset class that has historically delivered higher returns than public equities but required large minimum commitments and long lock-up periods. Private markets globally have grown significantly in recent years, with individual investors accounting for a growing share of capital flowing into alternative assets.
Goldman's alternatives business has been a key growth driver for the bank, generating steady fee income even as traditional investment banking revenue fluctuates with deal flow. By creating a dedicated platform for wealthy clients, the bank is betting that the democratization of private markets will accelerate, bringing in a new wave of capital from family offices and high-net-worth individuals.
This article is for informational purposes only and does not constitute investment advice.