Strategy restores $STRC to par, resumes Bitcoin buys in 3-pronged plan

Strategy announced plans to restore its $STRC preferred stock to $100 par value, resume Bitcoin purchases and boost USD reserves, the company said July 15.

"The moves are designed to enhance investor confidence and stabilize STRC's market value," a company spokesperson said, adding that the capital structure changes support the firm's ongoing Bitcoin accumulation strategy.

STRC, formally the Variable Rate Series A Perpetual Stretch Preferred Stock, began paying semi-monthly dividends July 15, with the first check expected at roughly $0.48 per share based on the 11.5% rate. The stock initially launched in July 2025 with a 9% starting rate and now carries an annualized dividend between 11.5% and 12%. Stockholders approved the payout schedule change June 8, with a record date of June 30. STRC trades on Nasdaq near its $100 par value, making the yield the primary draw for investors rather than capital appreciation.

The triple-pronged plan shows Strategy is doubling down on its playbook of using capital markets products to fund its Bitcoin treasury. The company holds one of the largest corporate Bitcoin reserves globally, and the STRC structure has been a key tool in that accumulation strategy since its launch in July 2025.

The announcement comes as Strategy's preferred shares have drawn retail investors seeking high yield on a Nasdaq-listed security. A 12% yield on a $100 par instrument offers an attractive income stream, though the underlying collateral — Bitcoin — can swing 30% in a month, as it did during the 2022 bear market and the 2024 post-halving correction.

Strategy's broader capital markets push has included multiple debt and equity offerings to fund Bitcoin purchases. The resumption of buying, paired with a larger USD reserve, suggests the company sees current market conditions as favorable for adding to its position. Bitcoin traded near $65,000 as of press time, with traders watching for any on-chain movement from Strategy-linked wallets tracked by Arkham Intelligence.

The plan could also influence the broader crypto market. Strategy's past Bitcoin purchases have historically coincided with periods of strong institutional demand, and a resumption of buying could support BTC prices. For context, the company's buying sprees in 2024 and 2025 were followed by significant BTC rallies, though correlation does not guarantee causation.

This article is for informational purposes only and does not constitute investment advice.