BlueRush Inc (BTVRF) Financier

BlueRush, Inc. engages in the provision of software as a service-based marketing and sales enablement platform that enables organizations to achieve greater engagement with customers. The company is headquartered in Toronto, Ontario. The company went IPO on 2005-01-17. The firm transforms complex products, services and information into personalized digital experiences. The Company, through its wholly owned subsidiary, BlueRush Digital Media Corp., develops and markets IndiVideo, an interactive personalized video platform that drives return on investment (ROI) throughout the entire customer lifecycle, from increased to more engaging statements and customer care. The platform enables its clients to capture knowledge and data from their customers' video interactions, creating new and compelling data driven customer insights. IndiVideo improves marketing and sales performance. The firm operates through a single segment, which provides interactive personalized video and marketing software to financial institutions, insurance services and pension funds. Its solutions include personalized video, digital experiences and strategy & consulting.