Prix National Cinemedia Inc (NCMI)

National CineMedia, Inc. is a holding company which engages in the provision of various advertising, business meetings, event services, and third-party theatre circuits under network affiliate agreements. The company is headquartered in Centennial, Colorado and currently employs 254 full-time employees. The company went IPO on 2007-02-08. Its platform consists of more than 18,400 screens in over 1,400 theaters in 196 Designated Market Areas. The company presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. The company also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. Its consumer-facing Noovie Trivia application allows brands to continue to reach movie audiences across multiple platforms, including sponsorships, digital advertising inventory such as leaderboards, banner advertisements, and others. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum spot.