Rumble to Acquire Northern Data, Expanding AI Infrastructure Capabilities
## Rumble Expands AI Infrastructure with Northern Data Acquisition
**Rumble Inc.** (**NASDAQ: RUM**), the video platform, announced on Monday its definitive agreement to acquire **Northern Data AG** (**ETR: NB2**), a German artificial intelligence cloud company, in an all-stock transaction. The deal, valued at approximately $766.86 million, represents a significant strategic move by **Rumble** to enhance its cloud computing and AI infrastructure capabilities.
Under the terms of the agreement, **Northern Data** shareholders are slated to receive 2.0281 newly-issued **Rumble** Class A shares for each **Northern Data** share they hold. This exchange ratio is anticipated to result in **Northern Data** shareholders collectively owning approximately 30.4% of the combined company upon the transaction's completion. The offer implies a value of roughly $11.95 per **Northern Data** share, which is at a 15% discount to **Northern Data's** last closing price of 11.90 euros ($13.76) on the Frankfurt stock exchange.
## Strategic Assets and Financial Terms
The acquisition is set to provide **Rumble** with a substantial boost in its high-performance computing resources. Key to this expansion is the integration of approximately 22,400 **NVIDIA Corporation** (**NASDAQ: NVDA**) graphics processing units (GPUs), a critical component for AI and complex data processing. This fleet includes 20,400 **NVIDIA** H100s and 2,000 **NVIDIA** H200s.
Beyond GPU hardware, **Rumble** will also gain access to **Northern Data's** globally distributed network of data center locations, including four owned sites and several strategically co-located facilities across Europe and the United States. A notable location is **Northern Data's** site in Maysville, Georgia, which is projected to deliver up to 180MW of capacity upon completion.
Financial arrangements underpinning the deal include a $150 million GPU leasing agreement with cryptocurrency group **Tether**, which currently holds a substantial 48% stake in **Rumble** and approximately 72% of **Northern Data's** outstanding shares. **Tether** and other major **Northern Data** shareholders have committed to supporting the transaction. Additionally, the deal encompasses $200 million in tax liability support from **Rumble** and a potential cash payment of up to $200 million to **Northern Data** shareholders, contingent on the successful sale or commercialization of **Northern Data's** previously owned Corpus Christi location.
## Financial Context and Market Implications
This acquisition arrives as **Rumble** navigates a period of robust top-line expansion coupled with profitability challenges. The company has reported a 3-year revenue growth of 104.2%. However, its financial statements indicate an operating margin of -116.42% and a net margin of -289.37%, suggesting significant cash burn. Despite these figures, **Rumble** maintains a strong balance sheet with a current ratio of 7.71 and a debt-to-equity ratio of 0.01, indicating solid liquidity.
**Northern Data**, while demonstrating a 158% revenue growth in the last twelve months, has also been operating with negative free cash flow. The integration of **Northern Data's** assets and operations into **Rumble Cloud** is expected to strategically position **Rumble** within the burgeoning AI and cloud computing market, providing essential infrastructure for content delivery, AI model training, and high-performance computing services. The market's perception of the acquisition's value and strategic fit will be crucial for **Rumble's** stock performance post-deal.
## Regulatory Path and Outlook
The transaction is anticipated to close in the second quarter of 2026, pending customary regulatory approvals and the completion of the voluntary public exchange offer. Following the successful completion of the exchange offer, **Northern Data** will delist itself from trading on the open market. The long-term implications for **Rumble** hinge on its ability to effectively integrate **Northern Data's** extensive GPU fleet and data center operations, translating these infrastructure gains into improved profitability and a strengthened competitive position in the AI infrastructure landscape.
