LoyaltyPoint, Inc. is a holding company, which engages in marketing loyalty programs for merchants, schools, and nonprofit organizations. The company is headquartered in Lilburn, Georgia. The firm markets loyalty programs that generate contributions to schools and non-profit organizations based upon supporter purchases through online, store, catalog and stored-value (gift) card merchant participants. On April 22, 2004, the Company changed its name from BarPoint.com, Inc. to LoyaltyPoint, Inc. LoyaltyPoint's primary market is the approximately 88,000 elementary and middle schools in the United States. The firm's nontraditional fundraising programs consist of Scrip & Earn, Shop & Earn, Charge & Earn, Learn & Earn, Supply & Earn and Auction & Earn. The firm's products and services can be purchased via an online shopping site at www.schoolpop.com, and also through catalogs and from merchant stores.
