NASDAQ-listed Linkhome has launched a new platform enabling direct purchases of U.S. real estate using Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC), marking a significant integration of digital assets into the property market.

Executive Summary

NASDAQ-listed Linkhome Holdings Inc. launched a platform enabling direct U.S. real estate purchases with Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC), impacting cryptocurrency utility and real estate transaction methods. This initiative positions Linkhome as a pioneer in integrating digital assets into property transactions, aiming to enhance accessibility and efficiency within the real estate market.

The Event in Detail

On September 15, 2025, Linkhome Holdings Inc. (Nasdaq: LHAI), an AI-powered real estate platform, announced the launch of a new system that facilitates the purchase of U.S. real estate directly using cryptocurrencies. The platform currently supports BTC, ETH, and USDC for property transactions. Initially available in select U.S. regions, Linkhome plans for nationwide expansion. This service allows global investors and homebuyers to utilize these digital assets for searching, negotiating, and closing on properties. Unlike traditional methods where cryptocurrency might serve as collateral for mortgages, Linkhome's platform enables direct property purchases with digital assets. The company has an existing real estate transaction volume exceeding $185 million.

Market Implications

This development significantly increases the utility and legitimacy of BTC, ETH, and USDC as direct payment methods for high-value assets. It could foster wider cryptocurrency adoption in significant transactions and may influence traditional financial systems toward greater integration of digital currencies. The initiative is expected to attract new users to the crypto space interested in real estate investment and offers a solution for reducing cross-border payment delays. The use of stablecoins like USDC for real estate payments offers advantages such as rapid settlement times, global reach, enhanced security, and transparency through immutable public ledgers, and reduced fraud risk. Stablecoins maintain a stable value, providing predictability critical for real estate deals.

Business Strategy and Positioning

Linkhome's strategy is to transform the real estate industry through AI technology and financial innovation, making property transactions faster, more accessible, and more secure. Bill Qin, Founder and CEO of Linkhome, stated that introducing cryptocurrency payments creates new opportunities for homebuyers, enhances transaction efficiency, and redefines real estate investment. This positions Linkhome as a leader in the digital transformation of real estate, aiming to diversify investment opportunities for a new generation of global investors. The move contrasts with using cryptocurrency merely as collateral, establishing a direct bridge between virtual currency and tangible assets.

Broader Context

The launch by Linkhome aligns with a broader trend of increasing Web3 adoption. In early 2025, approximately 6.8% of the global population, or over 560 million people, owned cryptocurrencies and utilized Web3 tools. Global active Web3 engagement measured by daily Unique Active Wallets (dUAW) reached 24.6 million in Q1 2025. Non-custodial Web3 wallet adoption is projected to increase by another 20–30% in the latter half of 2025. The regulatory landscape for real estate tokenization and digital asset transactions continues to evolve, with the U.S. treating most tokens as securities, necessitating compliance with Securities and Exchange Commission (SEC) rules. Platforms must adhere to Know Your Customer (KYC) and Anti-Money Laundering (AML) protocols to ensure security and legal compliance. Coinbase aims to become an "Everything Exchange," expanding into tokenized equities and working with the SEC for regulatory clarity, further indicating the industry's movement toward integrating digital assets into traditional finance.