Strategy Inc. meets S&P 500 inclusion criteria due to $14 billion in unrealized Bitcoin gains, potentially leading to $16 billion in passive fund inflows.

Executive Summary

Strategy Inc. (formerly MicroStrategy) has met the profitability requirements for inclusion in the S&P 500 index, driven by a substantial $14 billion in unrealized gains on its Bitcoin holdings. This development could trigger passive funds to purchase approximately 50 million shares, worth about $16 billion at current prices, significantly increasing institutional exposure to Bitcoin through a major equity index.

The Event in Detail

In the second quarter of 2025, Strategy reported $14 billion in operating income and $10 billion in net income, equating to $32.6 in diluted earnings per share. The adoption of new fair-value accounting standards in January 2025 allowed Strategy to recognize unrealized gains on its digital asset holdings, directly boosting profitability. As of June 30, Strategy held 597,325 Bitcoin. Quarterly revenue reached $114.5 million, a 2.7% year-over-year increase, with subscription services rising nearly 70%.

Market Implications

Inclusion in the S&P 500 would mark the first time a Bitcoin-treasury company enters the benchmark index, symbolizing the integration of digital assets into U.S. equities. Analysts estimate as much as $16 billion in passive inflows could follow, as ETFs and funds replicate the index by purchasing shares of Strategy. This move would grant Bitcoin indirect exposure to millions of investors and reinforce its role as a macro asset. If approved, this inclusion could drive $120 billion in institutional demand for Bitcoin.

Expert Commentary

Strategy's inclusion would make it the first-ever Bitcoin-focused company in the S&P 500, giving Bitcoin exposure to institutional funds and retirement portfolios tracking the index.

Broader Context

Strategy’s potential inclusion underscores the growing role of Bitcoin in mainstream financial markets. The company meets all S&P 500 requirements, including U.S. listing, market capitalization far above the $8.2 billion threshold, daily trading volumes exceeding 250,000 shares, more than 50% public float, and positive earnings. The next potential window for inclusion is the September 2025 rebalance, with announcements expected Sept. 5 and changes taking effect Sept. 19. Management raised guidance for full-year 2025 to $34 billion in operating income, $24 billion in net income, and $80 in diluted EPS, assuming a year-end Bitcoin price of $150,000. MicroStrategy’s strategy has transformed it into a de facto leveraged proxy for Bitcoin, with its correlation to the S&P 500 rising to 0.90 in 2025.