Tevaera Allocates 100% of zkSync ZK Airdrop to Community, Details TEVA Tokenomics

Executive Summary

Tevaera, an EVM-compatible on-chain gaming ecosystem built on zkSync, has unveiled its TEVA tokenomics and an airdrop checker for its native TEVA token. Tevaera will re-distribute 100% of the 2.45 million ZK tokens it received from ZK Nation to its community members. This allocation includes 30% for retroactive rewards to users who missed the primary ZK airdrop, and 70% for future incentivized initiatives designed to drive ecosystem growth.

The Event in Detail

Tevaera, powered by ZK Stack on the zkSync Era Layer 2 protocol, aims to provide a web3 gaming experience with low transaction fees and high throughput. The platform's founders, Robin Babu and Gav Negi, secured $5 million from investors including Laser Digital and HashKey Capital. The native TEVA token has a total supply of 4 billion, with a circulating supply of 382.4 million.

Eligibility for the TEVA airdrop involves various on-platform interactions, such as minting NFTs like Citizen ID, Guardian, and Zeek, bridging ETH to zkSync, and accumulating Karma points through gameplay and quests. The ZK token distribution plan involves 729,771 ZK tokens (30%) distributed to "top Tevans" by July 5, 2024. These beneficiaries are identified based on criteria such as Teva Mods, Stars, Champions, and RepRank, with measures in place to prevent double-dipping and provide top-ups for specific users. The remaining 70% of ZK tokens are designated for future incentivized activities, with 20% allocated to TevaGuard and 50% to Teva Games and applications, with further details to be disclosed at a later date.

Financial Mechanics and Token Distribution

Tevaera's strategy involves the direct re-distribution of 2.45 million ZK tokens, received as an airdrop, to its user base. The 30% retroactive distribution targets specific community segments based on past contributions, measured by roles such as Teva Mods, Stars, Champions, and a "RepRank" system. For example, Teva Mods not eligible for the ZK airdrop are set to receive 10,000 ZK tokens, or are topped up to that amount. The remaining 70% of ZK tokens are earmarked for future incentives, directly linking rewards to ongoing engagement and growth initiatives within the Tevaera and broader ZK Nation ecosystems.

The native TEVA token's airdrop criteria are explicitly tied to user engagement metrics:

• Rep Score: Reflects engagement, achievements, and activity across the Tevaera platform, with 1 TEVA token allocated for every 3 Rep Score points.
• Karma Tokens: In-game currency earned or purchased through participation, with 1 TEVA token for every 1 Karma token.
• Karma Accessory Purchases: 3 TEVA tokens for every 1 Karma spent on accessories in the Teva Run shop, indicating in-ecosystem economic activity.
• Teva Market Transactions: 2,500 TEVA tokens for completing three or more on-chain transactions (buying, selling, listing, or bridging) on Teva Market.
• Pool Play: 2,500 TEVA tokens for playing 50 or more matches in any mode of pool play.
• TeviTreat Players: The top 20% of leaderboard players in TeviTreat receive rewards based on their $TeviTickets, with a ratio of 1 TEVA token for every 50 $TeviTickets.

All TEVA airdrop tokens will be fully unlocked at launch. An incentive program for HODLers will involve weekly snapshotting of TEVA holdings for future rewards, including Teva Guard distribution and additional airdrops.

Business Strategy and Market Positioning

Tevaera's approach of fully re-distributing its ZK airdrop positions it as a community-centric project, fostering loyalty and incentivizing active participation. This aligns with a broader Web3 strategy of decentralizing governance and value capture to users. The detailed TEVA tokenomics, linking token distribution to in-platform activities, is designed to drive user acquisition, retention, and ecosystem growth. By rewarding game engagement, NFT minting, and market transactions, Tevaera aims to cultivate a vibrant, self-sustaining economy. The project’s foundation on zkSync Era leverages the Layer 2 solution's advantages in scalability and cost-efficiency, potentially attracting both developers and a larger user base to its web3 gaming platform. Unlike typical corporate treasury strategies involving direct token purchases, Tevaera's strategy centers on community-driven distribution of existing assets, reinforcing its ecosystem's value proposition rather than accumulating external assets.

Broader Market Implications

This move by Tevaera could establish a precedent for other Web3 projects receiving foundational token allocations, encouraging a more direct flow of value back to user communities rather than retaining it within project treasuries. The incentivized distribution model, particularly its focus on rewarding active participation and addressing those who missed earlier airdrops, may bolster positive sentiment and engagement within the broader zkSync ecosystem. Successful implementation could position Tevaera as a leading gaming ecosystem on zkSync, attracting further users and developers to the Layer 2 solution. The strategy underscores the growing importance of community engagement and transparent token distribution in the Web3 space, potentially influencing future project launch and growth models in blockchain gaming. However, the effectiveness hinges on continued user engagement and the long-term utility and perceived value of both TEVA and the underlying ZK tokens within the gaming ecosystem.