Key Takeaways:
Coinbase launched an artificial intelligence-powered investment adviser registered with the Securities and Exchange Commission, rolling out the tool to Coinbase One subscribers in the US as part of a broader platform expansion.
"Coinbase Advisor is the world's first SEC-registered AI-powered in-app investment advisor," the company said during its "System Update" presentation on June 16. Chief Executive Officer Brian Armstrong opened the event by declaring the US is in a "golden age of entrepreneurship and innovation," with much of the creativity flowing into crypto and AI.
The adviser is one of five new features Coinbase unveiled. Tokenized stocks will be available for 24/7 trading, representing actual shares that can be margined and transferred, with global availability. Options trading will launch in the US in the coming weeks alongside thematic indices for instant sector exposure. Prediction markets will allow users to create "Combos" combining multiple events. Agentic trading lets users deploy automated strategies through their chosen agent.
Coinbase also introduced crypto-backed lending against staked assets such as Solana, allowing users to unlock liquidity without selling positions. The Coinbase One card lets users spend USDC while earning bitcoin rewards. Mortgages will be offered through a partnership with Better, extending the platform into home financing. The company previously announced perpetuals tied to pre-IPO shares and plans to extend this to private firms including Anthropic and OpenAI, according to the presentation.
On the institutional side, Coinbase Payments now offers an institutional-grade digital wallet available in about 50 countries, with support for agentic commerce. The company's Base layer-2 network will serve as the infrastructure where "every asset in the world can be traded," the company said. A new Base Privacy Platform was described as the first compliant privacy infrastructure for institutions transacting onchain.
The expansion moves Coinbase closer to Armstrong's vision of an "Everything Exchange" that bridges traditional and digital assets. The SEC registration of its AI adviser gives Coinbase a regulatory credential that competitors including Robinhood and traditional brokerages may find costly to replicate. With features spanning trading, lending, payments, and advisory, Coinbase is positioning to capture a broader share of users' financial activity across both crypto and traditional markets.
This article is for informational purposes only and does not constitute investment advice.
