DDC Enterprise adds 90 Bitcoin, boosting holdings to 2,804 BTC

DDC Enterprise Ltd., the NYSE American-listed Asian food company behind DayDayCook, added 90 Bitcoin to its corporate treasury on June 3, lifting total holdings to 2,804 BTC.

"We see market pullbacks as opportunities to increase our Bitcoin reserve at favorable prices," Norma Chu, founder and chief executive officer of DDC Enterprise, said. "Our approach remains disciplined and focused on long-term value creation for shareholders."

The purchase follows a string of acquisitions this year. DDC bought 100 BTC on Feb. 11, 200 BTC on March 19, another 200 BTC on May 21 and 131 BTC on May 27. In May alone, the company added 331 BTC, a 13.9% increase in its holdings over a single month. The average acquisition cost for recent purchases landed between $79,000 and $79,500 per BTC, according to company disclosures. DDC held 1,383 BTC in mid-January, meaning its stash has more than doubled in roughly five months.

DDC now ranks among the top 30 publicly traded corporate Bitcoin holders globally, sitting alongside tech firms and dedicated crypto vehicles. The company generated $39.2 million in revenue from its food operations in fiscal 2025 and posted positive adjusted EBITDA for the first time. Every dollar spent on Bitcoin is a dollar not deployed into expanding its core food brands — a trade-off that will be tested if Bitcoin's price corrects sharply from current levels.

The company has emphasized a metric it wants investors to track: Bitcoin per 1,000 shares. DDC said it has achieved increased per-share Bitcoin exposure without issuing new shares or raising capital through secondary offerings, meaning existing shareholders have not been diluted.

DDC's strategy mirrors the corporate Bitcoin playbook popularized by MicroStrategy Inc., though on a smaller scale. Unlike MicroStrategy, which has funded purchases through convertible debt offerings, DDC has relied on operational cash flow and existing capital, according to company filings. The singular focus on Bitcoin — no Ethereum, no Solana, no other tokens — distinguishes DDC from diversified crypto treasury strategies.

This article is for informational purposes only and does not constitute investment advice.