Key Takeaways:
Trading platform eToro will acquire self-custodial wallet provider Zengo, aiming to integrate non-custodial services for its millions of users.
"This acquisition is a pivotal step in our journey to provide users with more control over their assets," an eToro spokesperson said in the announcement on April 15, 2026.
The deal's financial terms were not disclosed. The acquisition brings Zengo's key-less self-custody technology, which competes with other wallet providers like Ledger and Trezor, into eToro's existing ecosystem of trading services.
The move intensifies competition among trading platforms to offer self-sovereign options, a growing demand since the collapse of centralized entities like FTX. eToro's CEO also predicted a Bitcoin rally to $250,000, suggesting the firm sees the acquisition as a key part of its strategy for the next crypto bull market.
The acquisition of Zengo places eToro in more direct competition with platforms like Coinbase, which has its own popular self-custody wallet. It reflects a strategic calculation that future growth in the crypto retail market will come from users who demand direct ownership of their private keys, a trend that accelerated significantly after the failure of several centralized crypto lenders and exchanges in previous cycles.
This article is for informational purposes only and does not constitute investment advice.
