Ferrari's first electric car failed to impress investors, sending shares lower as the $640,000 Luce raised questions about the brand's EV strategy.
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Ferrari unveils $640,000 EV Luce as shares slide on investor doubts
Ferrari's first electric car failed to impress investors, sending shares lower as the $640,000 Luce raised questions about the brand's EV strategy.
Ferrari unveiled its first fully electric production car, the four-door Luce priced at $640,000, as shares slid in early trading on investor skepticism about the luxury automaker's shift away from its combustion-engine heritage.
"In our client base there are many who are still looking for something completely different, to be used in different moments of life," Enrico Galliera, chief marketing and commercial officer at Ferrari, said at the launch event in Rome.
The Luce produces 1,035 horsepower from four electric motors powered by a 122-kilowatt-hour battery pack that Ferrari developed and built in-house. The car achieves a range of more than 500 kilometers under European WLTP testing and can accelerate from zero to 100 kilometers per hour in 2.5 seconds. Ferrari worked with LoveFrom, the design collective founded by former Apple design chief Jony Ive and Marc Newson, on both the exterior and interior.
The Luce represents Ferrari's most radical departure in decades — a five-seat, four-door EV that marks a bet a generation less attached to its V12 and V8 engine heritage will embrace high-tech luxury electric vehicles. Deliveries begin in Europe in the fourth quarter of 2026, with U.S. launch expected in spring 2027.
The Luce rides on a dedicated electric platform that allowed Ferrari to rethink proportions from the ground up. At 197.6 inches long, the car is close in size to a Tesla Model S and sits lower than the Purosangue SUV. Ferrari said the car achieves a drag coefficient of 0.254 without active aerodynamic elements, which the company avoided to reduce weight.
The EV runs on an 800-volt electrical system supporting charging speeds up to 350 kilowatts. The chassis includes four-wheel steering and an active suspension system derived from the Ferrari F80 hypercar. Ferrari fitted the Luce with 23-inch front wheels and 24-inch rear wheels — among the largest ever on a Ferrari road car.
Inside, the cabin seats five for the first time in a Ferrari production model and offers a 600-liter trunk. Ferrari used high-end materials including anodized aluminum and recycled aluminum for the three-spoke steering wheel, alongside physical controls that contrast with the all-digital approach of Tesla and some Chinese EV makers.
Orders have opened in Europe starting at €550,000, or roughly $640,000. Unlike limited-production halo cars, the Luce will join Ferrari's regular production lineup, showing the company's commitment to an electric future even as competitors including Porsche and Lamborghini scale back their EV ambitions because of weak demand.
Ferrari shares declined in early trade following the unveiling, reflecting investor uncertainty about whether the brand's traditional customer base will embrace a fully electric model. The stock move came despite the Luce's strong technical specifications, suggesting the market is pricing in execution risk around Ferrari's EV transition.
This article is for informational purposes only and does not constitute investment advice.
[1] Ferrari shares plunge after launch of first EV[2] Ferrari’s first EV combines radical design, four motors and 330 miles of range[3] Ferrari shares slide as $640,000 EV raises doubts about brand’s future[4] Ferrari presents Luce 5-seat EV, Italian carmaker's first all-electric[5] Ferrari Reveals $640,000 EV Co-Designed by Jony Ive
