Kuaishou Technology’s proprietary AI model is now being used in professional film and television production, a move that promises to slash production times by more than 60 percent and dramatically lower costs for China's booming audio-visual industry.
"Keling AI is moving from 'being able to generate' to 'being able to deliver'," Ma Hongbin, Senior Vice President at Kuaishou, said at the 13th China Internet Audio-Visual Conference.
The AI model was used to create virtual scenes for the TV series "Tai Ping Nian," compressing a task that traditionally takes two months into less than two weeks. For the popular micro-drama market, industry insiders report that Keling AI could reduce production costs to less than one-third of current levels while shortening production cycles by over 60 percent. This efficiency leap puts Kuaishou in a position to challenge established visual effects pipelines and other AI video generators like OpenAI's Sora.
The integration of Keling AI into actual production workflows marks a significant step for Kuaishou's enterprise business. By proving its model's value in a demanding industry, the company could unlock a new revenue stream and solidify its position in the competitive AI-driven content market, potentially impacting the valuation of traditional production houses and special effects companies.
From 'Generative' to 'Deliverable'
According to a report from the Shanghai Securities News, the deployment of Keling AI in projects like "Tai Ping Nian" demonstrates its transition from a technical showcase to a commercially viable tool. This shift is critical as the generative AI field becomes more crowded. While many models can produce impressive short clips, few have been proven to work within the complex, multi-stage workflows of professional film and television production.
The ability to deliver finished assets that meet the standards of a broadcast series suggests Kuaishou is solving key challenges in AI video generation, such as maintaining character and scene consistency across multiple shots. This real-world application is a key differentiator and suggests the industry is moving from a "resource race" to an "imagination race," where the creative application of these powerful tools becomes the primary competitive advantage. The move could pressure other tech giants like Tencent and ByteDance, who are also developing their own large-scale AI models for content creation.
This article is for informational purposes only and does not constitute investment advice.
