Luffa AI secures $220M valuation from GoFintech in fintech push

Luffa AI has secured a strategic investment from Hong Kong-listed GoFintech Quantum Innovation Limited at a $220 million valuation, pairing the Web3 startup's decentralized identity and AI agent platform with the listed firm's quantum security and cross-border compliance infrastructure.

The deal values Luffa at 11 times its disclosed user base of 2 million registered users, a premium that reflects the strategic nature of the investment rather than a pure financial return, according to people familiar with the transaction.

"Luffa is redefining interaction in entertainment, culture, and commerce, giving users genuine ownership, privacy, and direct governance over the platform," Michael Liu, chief executive officer of Luffa AI, said. "GoFintech Quantum's capabilities in quantum financial security and cross-border compliance will provide a solid foundation for building the next generation of social and AI Agent infrastructure."

Luffa's platform integrates decentralized identity, AI agents, Web3-native wallets, and mini-programs into a single ecosystem. As of February, the company had more than 3 million global downloads and 150,000 daily active users. Its core products — Luffa Wallet and the SuperBox mini-app platform — are live with use cases spanning prediction markets, AI mini-games, real-world asset tokenization, and community governance.

The investment comes as the current internet remains fragmented, with user identities siloed across platforms and AI agents lacking independent wallets or execution capabilities. Luffa addresses this through three layers: community-level self-sovereign identity with on-chain governance, content channels that function as programmable value containers, and an aggregation layer connecting multi-chain wallets with intent-based payments via LuffaPay.

GoFintech Quantum, which holds SFC Type 1, 4, 6, and 9 licenses along with cross-border qualifications including QFII and QDIE, will provide technical backing for Luffa's AI agent infrastructure and privacy-secure communications. The two companies plan to jointly develop AI-driven intelligent investment systems, on-chain financial automation platforms, and RegTech solutions compliant with Hong Kong and international standards.

"We are thrilled to finalize our strategic investment in Luffa AI," Tianfu Yuan, CEO of GoFintech Quantum, said. "This is more than a milestone for our innovation-driven strategy; it is a pivotal step in exploring the convergence of quantum technology with AI and Web3."

The partnership also includes joint research into quantum encryption for digital asset security, a field where GoFintech has made multi-faceted deployments. For Luffa, the deal provides access to institutional-grade financial infrastructure that could accelerate its global commercialization and ecosystem expansion beyond its current base of 150,000 daily active users.

The collaboration pits Luffa against a growing field of Web3 social platforms and AI agent protocols, including Lens Protocol and Virtuals Protocol, which are also competing to bridge decentralized identity with AI-driven interactions. Luffa's differentiation lies in its all-in-one approach — combining identity, payments, and mini-apps — and the regulatory backing of a Hong Kong-listed partner with licensed financial services capabilities.

This article is for informational purposes only and does not constitute investment advice.