Strategy (MSTR) Executive Chair Michael Saylor, bitcoin’s most prominent corporate investor, said the firm may sell some of its holdings before year-end, a stunning potential reversal for his buy-and-hold strategy that has defined the market. The comment introduces a new uncertainty for bitcoin, even as Saylor himself predicted its price is "going up forever."
"We'll rally from here," Saylor said in a Thursday interview with CNBC, arguing that bitcoin has bottomed and is moving into a "spring phase." He suggested the coming wave of asset tokenization would create a free market for credit and yield, fundamentally challenging traditional banks and brokerages.
The mixed signals come as Strategy's influence on the bitcoin market has grown to an unprecedented scale. The company has acquired 171,238 bitcoin so far in 2026, more than twice the roughly 62,000 bitcoin produced by the entire global mining network in the same period, according to a Bloomberg analysis of its public filings. The firm now holds roughly $65 billion in bitcoin, making its potential selling plans a critical factor for the market. Bitcoin traded at approximately $77,100 on Thursday, down about 12% year-to-date.
This makes Saylor’s hint at a potential sale a pivotal event for investors. The market has long relied on Strategy as a consistent, price-insensitive buyer. A shift in that strategy, even a minor one, could force a repricing of bitcoin as the market digests the removal of its single largest source of demand.
Beyond the short-term buying and selling, Saylor's long-term bullishness is increasingly focused on tokenization. He argues that putting real-world assets like stocks, bonds, and credit onto blockchains will unlock efficiency and create more competitive capital markets.
"The real power of tokenization is it creates a free market in credit formation and yield for asset owners," Saylor said on CNBC. He contrasted this with the traditional finance system where, he claims, "your bank decides you just won't get credit." This vision goes beyond simply trading tokenized stocks, which some platforms already offer, and imagines a future where all financial assets are natively digital.
The sheer scale of Strategy's buying has made the bitcoin price heavily dependent on its actions. According to Mark Palmer, an analyst at Benchmark-StoneX, the company's acquisitions appear to represent the majority of net corporate and ETF-related accumulation in 2026.
This concentration of demand in a single entity is a double-edged sword. While it has provided a strong floor for the price, it also creates a single point of failure. Saylor's comments about a potential sale, combined with four straight days of net outflows from spot bitcoin ETFs totaling roughly $1.3 billion, have put the market on edge.
One potential positive catalyst Saylor highlighted is the progress of the Clarity Act. The bill, which aims to create a comprehensive regulatory framework for digital assets in the U.S., recently advanced out of a Senate committee. Saylor suggested this, along with potential SEC guidance on tokenized stocks, could provide the regulatory certainty needed for the next phase of adoption.
This article is for informational purposes only and does not constitute investment advice.
