J.P. Morgan initiated coverage on Seagate Technology with an “Overweight” rating and a $525 price target, suggesting shares of the data-storage company could rally another 35 percent from current levels.
“The HDD [hard-disk drive] market remains an oligopoly with two large players in Seagate and Western Digital, and both have committed to remaining disciplined in relation to the addition of unit capacity,” analyst Samik Chatterjee wrote in a note Monday.
The bank’s bullish outlook is based on exploding demand for high-capacity drives from data centers, fueled by the buildout of artificial intelligence infrastructure. Chatterjee forecasts Seagate’s gross margins will hit 50 percent by the end of 2027, a significant jump from the 25 to 30 percent range seen before the AI boom. This margin expansion, coupled with revenue growth, could drive operating earnings up by more than 50 percent.
Shares of Seagate have more than quadrupled over the past 12 months, and the new price target is based on a price-to-earnings multiple of 22 times forecasted 2027 earnings, well above the industry’s historical average of around 10 times. This reflects a belief that disciplined supply and sustained demand will prolong the current upcycle, breaking from the industry’s notoriously boom-and-bust nature.
The entire storage industry is racing to meet the demand for higher-capacity devices. Toshiba recently announced its M12 Series, which uses a new 11-disk design and SMR technology to achieve capacities of up to 34 terabytes, targeting the same hyperscale and cloud customers as Seagate.
However, the storage market is not without competition. AI workloads are also fueling massive demand for high-performance solid-state drives (SSDs). Micron Technology recently reported that its data center NAND portfolio revenues more than doubled sequentially, noting that shortages of traditional HDDs are pushing some customers toward SSDs.
Looking further ahead, software innovations could impact long-term storage demand. Research from Google on compression algorithms like TurboQuant aims to reduce the memory and storage footprint of AI models. While this could eventually temper the explosive growth in storage needs, the immediate demand for high-capacity HDDs remains a powerful driver for the sector.
The new rating suggests Wall Street sees the AI-driven hardware cycle having significant room to run. Investors will watch Seagate's next earnings report for evidence that the margin expansion forecasted by J.P. Morgan is materializing.
This article is for informational purposes only and does not constitute investment advice.