Key Takeaways: Sezzle is transforming from a buy now, pay later lender into a daily-use super app, with 5 million Earn tab visits and $1 billion in quarterly GMV.
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Sezzle expands super app with 5 million Earn tab visits, new rewards
Sezzle is transforming from a buy now, pay later lender into a daily-use super app, with 5 million Earn tab visits and $1 billion in quarterly GMV.
Sezzle Inc. reported $1 billion in quarterly gross merchandise value for a second straight period and a record 7.1 purchase frequency per active consumer, as the company pushes beyond its buy now, pay later roots into a broader financial platform.
"Consumers are opening our app to earn cashback on gas and groceries, not just to split a payment," Sarah Hill, SVP of Product at Sezzle, said. "Everything we're rolling out now, points, trivia, card-linked cashback, Pay-in-5, grew out of that signal."
Active subscribers rose 48.4% year over year in the first quarter, and the company raised its full-year 2026 guidance across all metrics. Earn tab users generate over 20% more revenue per active user than those who don't use the feature, the company said.
The Minneapolis-based fintech is layering a unified rewards currency, card-linked cashback, and a five-installment payment option onto its platform, aiming to increase engagement and transaction value. Pay-in-5 orders averaged 44% higher value than Pay-in-4 in April, drawing merchants including RockAuto and Follett to the network.
Earn Tab Drives Daily Engagement
The Earn tab, launched in June 2025, lets consumers claim cashback on gas, groceries, and dining. It has become one of the most-visited features in the app, with users also earning through mobile games in the Sezzle Arcade, MoneyIQ financial literacy courses, and surveys. The company recently introduced Sezzle Points, a unified rewards currency redeemable for gift cards, and card-linked offers that stack cashback when users pay with their Sezzle virtual card.
AI and New Revenue Streams
Sezzle's AI-powered support chatbot now resolves 70% of inbound inquiries without human agents, with plans to expand into additional channels. The company is building an AI Shopping Assistant to surface personalized recommendations and best prices. Internally, more than 70% of new code is written with AI assistance, accelerating feature delivery.
The company also launched Sezzle Mobile, an unlimited 5G phone plan on AT&T's network starting at $29.99 per month, and expanded long-term lending to 3- to 48-month payment plans. Adyen was added as a payments partner to strengthen checkout reliability.
Sezzle's expansion into daily-use services — telecom, rewards, and longer-duration lending — positions it to compete more directly with Affirm and Block's Afterpay, which have also pushed beyond core BNPL. The company trades on the strength of rising user engagement and higher revenue per customer, though credit performance on longer-term loans will be a key metric to watch as the new products scale.
This article is for informational purposes only and does not constitute investment advice.
