Dallas-based Strive, Inc. (Nasdaq: ASST) expanded its corporate treasury to 15,000 Bitcoin after purchasing 444 BTC for $33.9 million, according to a Form 8-K filing on May 4, 2026.
"Strive acquired an additional 444 $BTC for ~$33.9 million at an average cost of ~$76,307 per bitcoin," CEO Matt Cole said in a post on X confirming the transaction.
The purchase pushes Strive’s total holdings, valued at approximately $1.2 billion, just behind public holders Riot Platforms (15,680 BTC) and Coinbase (15,389 BTC). As of May 1, the company reported $97.9 million in cash and held $50.4 million in Strategy's STRC preferred stock.
The move solidifies Strive's strategy of treating Bitcoin as its primary treasury reserve asset, using growth in Bitcoin-per-share as its core capital allocation metric. The continued accumulation signals a broader trend of corporate treasuries using digital assets to hedge against inflation and generate yield.
The company has aggressively added to its reserves in 2026, acquiring over 2,200 BTC since its January acquisition of Semler Scientific. At the time of that deal, Strive held 12,798 BTC.
Strive's "digital credit" strategy relies on structured finance products like its Variable Rate Series A Perpetual Preferred Stock (SATA). The company raised $225 million in an oversubscribed SATA offering in January, which carries an annualized yield of nearly 13 percent.
For context, Strategy, led by Michael Saylor, remains the largest corporate Bitcoin holder with 818,334 BTC. Strive's consistent buying pressure places it among the most active public companies in the digital asset space.
This article is for informational purposes only and does not constitute investment advice.