Xanterra Taps T-Mobile Arena to Funnel Vegas Tourists to Death Valley

Edgen Stock·Jan 09 2026, 00:50

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Key Takeaways

Xanterra Travel Collection and T-Mobile Arena have launched a multi-year partnership to promote The Oasis at Death Valley, a luxury resort, to the millions of visitors attending events at the Las Vegas venue. Brokered by AEG Global Partnerships, the deal establishes the resort as an official sponsor, aiming to capture a segment of the city's tourism market by positioning the resort as a nearby serene escape.

Official Sponsorship: The Oasis at Death Valley is now an Official Venue Sponsor of the 20,000-seat T-Mobile Arena in a new multi-year agreement announced on January 8, 2026.
Marketing Strategy: The collaboration aims to attract Las Vegas event-goers to the luxury desert resort, which is located two hours from the Strip, by contrasting the city's energy with the resort's natural tranquility.
Premium Branding: The partnership grants the resort branding rights to a premium loge box, digital signage placement, and opportunities for on-site fan activations to enhance brand visibility.

The Oasis at Death Valley Secures Official T-Mobile Arena Sponsorship

Xanterra Travel Collection and T-Mobile Arena launched a new multi-year partnership on January 8, 2026, establishing The Oasis at Death Valley as an Official Venue Sponsor. The deal, brokered by AEG Global Partnerships, is designed to elevate national awareness for the luxury desert resort by providing sustained visibility to millions of annual eventgoers in Las Vegas. As part of the agreement, the resort gains entitlement to the Oasis at Death Valley premium loge box seating on the arena’s City National Bank Premium Level, integrating its brand into one of the venue's exclusive hospitality spaces. The sponsorship also includes branded digital signage, custom promotional campaigns, and on-site activation opportunities.

Strategy Aims to Capture Millions of Las Vegas Eventgoers

The partnership creates a strategic marketing channel to promote the resort as a complementary destination to a Las Vegas visit. Located two hours from the Strip, The Oasis at Death Valley offers a stark contrast to the city's high energy, providing four-diamond accommodations, a golf course, and access to the largest International Dark Sky Park in the U.S. The collaboration targets the audience of the 20,000-seat T-Mobile Arena, which hosts over 100 events annually, including concerts, sports, and award shows.

This agreement with T-Mobile Arena brings the best of both worlds to travelers. Las Vegas dazzles with nonstop entertainment, and just a couple of hours away, The Oasis at Death Valley offers a serene, luxurious escape beneath the stars.

— Andrew Heltzel, Chief Commercial Officer at Xanterra Travel Collection®.