Zebra and GreyOrange Target Retail Inaccuracy with New RFID Solution

Edgen Stock·Jan 08 2026, 22:34

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Key Takeaways

GreyOrange and Zebra Technologies have launched a new inventory intelligence solution for retailers, combining overhead RFID readers with an AI-powered execution platform. The system is designed to provide near-perfect inventory visibility and automate in-store tasks to improve efficiency and sales.

Strategic Partnership: GreyOrange and Zebra Technologies have integrated Zebra's SmartLens RFID hardware with GreyOrange's gStore software to provide real-time item-level inventory data.
Proven Performance: In an initial deployment at a national fashion retailer, the joint solution demonstrated its effectiveness by achieving an on-shelf availability rate as high as 98%.
Operational Impact: The platform aims to eliminate manual cycle counts and solve costly issues like lost sales and inefficient labor by automatically directing store teams to restock empty shelves.

Joint Solution Achieves 98% Availability in First Deployment

Warehouse software leader GreyOrange and technology provider Zebra Technologies (ZBRA) announced a strategic partnership on January 8, 2026, to deliver a real-time inventory management solution for retail stores. The system combines Zebra's SmartLens™ overhead RFID readers with GreyOrange's gStore execution platform to give retailers a continuously updated view of their stock. In its first deployment with a national fashion retailer, the integrated solution successfully pushed on-shelf product availability to as high as 98%, directly addressing a critical point of failure in retail operations.

New System Aims to Solve Costly Inventory Inaccuracy

Inventory inaccuracy is a persistent and expensive challenge for retailers, leading to lost sales, wasted labor, and canceled omnichannel orders. This new system tackles the problem by using Zebra's overhead readers to constantly capture item-level data across the store. The GreyOrange gStore platform then interprets these signals in real time, identifies availability gaps on shelves, and automatically sends tasks to store employees' mobile devices for immediate restocking. This process eliminates the need for reactive workflows and time-consuming manual cycle counts. By providing precise, actionable data, the partnership allows retailers to improve store productivity and enhance fulfillment for online orders.

Retailers don’t struggle because they lack data—they struggle because they can’t act on it fast enough.

— Troy Siwek, General Manager, gStore by GreyOrange.