Signet Jewelers Ltd. engages in the retail of diamond jewelry. The company is a retailer of diamond jewelry. The company operates through its 100% owned subsidiaries with sales primarily in the United States (US), United Kingdom (UK) and Canada. The company manages its business through three reportable segments: North America, International, and Other. The North America segment operates across the United States and Canada. Its United States stores operate nationally in malls and off-mall locations, as well as online, principally as Kay (Kay Jewelers and Kay Outlet), Zales (Zales Jewelers and Zales Outlet), Jared (Jared Jewelers and Jared Vault), Diamonds Direct, Banter by Piercing Pagoda, Rocksbox, and Digital brands, James Allen and Blue Nile. Its Canadian stores operate as Peoples Jewelers. The International segment operates stores in the United Kingdom and Republic of Ireland as well as online. The Other segment consists of subsidiaries involved in the purchasing and conversion of rough diamonds to polished stones.
