Trump Media transferred 2,628 Bitcoin worth $165 million to Crypto.com on Aug. 2, its fourth major disposal this year. The company has now sold 7,281 BTC at an average of $74,855, leaving it down $555 million on a position acquired at $118,522 per coin.
Trump Media sold another 2,628 Bitcoin worth $165 million on Aug. 2, extending a selloff that has left the company down $555 million.
On-chain data tracked by Lookonchain shows the transfer of 2,628 BTC to Crypto.com, the company's fourth major disposal this year as it unwinds a position taken at market highs.
Trump Media acquired 11,542 BTC between July and August last year at an average price of $118,522, funded through stock and convertible bond sales totaling $1.37 billion. The company has now sold 7,281 BTC at an average of $74,855 for $545 million in proceeds, locking in roughly $318 million in realized losses. The remaining 4,261 BTC carries an unrealized loss of about $237 million.
Bitcoin traded at $63,069 as of 06:00 UTC on Aug. 2, up 0.8 percent on the day but down 1.6 percent over the prior week. The 4-hour chart shows the EMA50 at $63,926 and EMA200 at $63,806 capping upside while MACD confirms a death cross at -392. The sustained corporate liquidation adds sell-side pressure as spot Bitcoin ETFs recorded outflows in the preceding 24 hours and the Crypto Fear and Greed Index sits at 35, in fear territory.
The transfer to Crypto.com marks a shift from self-custody to exchange infrastructure, a pattern that typically precedes further disposals. Trump Media's approach contrasts sharply with MicroStrategy, which has maintained a net-buying strategy through market cycles, accumulating bitcoin regardless of price action.
On the 4-hour chart, BTC trades inside the Bollinger Bands with upper resistance at $65,225 and lower band support at $62,029. The RSI at 42.7 leaves room for further downside before oversold conditions emerge. A break below $62,029 would open the path toward the next support zone, while reclaiming the EMA50 at $63,926 would signal the first sign of stabilization.
The company's forced deleveraging — buying at cycle highs and selling into weakness — has transformed what was positioned as a strategic treasury allocation into a liquidity exercise. Each additional transfer to an exchange raises the probability of further sales, keeping sell-side pressure on BTC while the broader market remains cautious.
For a Nasdaq-listed company with a high-profile political connection, the continued liquidation also carries reputational weight. The pattern of buying at $118,522 and selling at $74,855 — a 37 percent drawdown — stands as a case study in poor timing for corporate treasury allocation, particularly when compared to firms like MicroStrategy that have held through drawdowns and continued accumulating.
This article is for informational purposes only and does not constitute investment advice.
