Powerlong Real Estate Holdings Ltd. is an investment holding company, which engages in the business of developing and operating comprehensive commercial real estate projects. The company is headquartered in Shanghai, Shanghai and currently employs 8,152 full-time employees. The company went IPO on 2009-10-14. The firm operates through four business segments: the Property Development segment, the Property Investment segment, the Commercial Operations and Residential Property Management segment, and the Other Property Development-related Business segment. The Commercial Operations and Residential Property Management Service segment mainly includes market positioning and merchant solicitation services, commercial operation and management services and other value-added services, pre-sale management services, property management services and community value-added services. The firm's residential projects cover a wide range of business formats, from mid- to high-end commercial housing to villas, office buildings, hotels and apartment projects. The firm primarily conducts business in the domestic market.
