Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. The company is headquartered in Minato-Ku, Tokyo-To and currently employs 27,908 full-time employees. The firm operates through six business segments. The Japan segment is engaged in the sale of cosmetics, fragrance, toiletries, personal care products, beauty food and over-the-counter drugs in Japan. China segment and Asia Pacific segment is engaged in the manufacture and sale of cosmetics, toiletries and personal care products respectively in China and Asia-Oceania other region. Americas segment and Europe segment is engaged in the manufacture and sale of cosmetics and toiletries respectively in the Americas, as well as Europe, the Middle East and Africa. Travel Retail segment is engaged in the sale of cosmetics and toiletries in duty free shops around the world. The firm also conducts manufacturing businesses and food and beverage businesses.
