Holoworld AI, a platform bridging AI and Web3, launched HoloLaunch, demonstrating significant market demand with a successful $13 million presale for Japanese virtual human studio Mirai.

Executive Summary

Holoworld AI operates as a decentralized application hub for artificial intelligence agents, applications, and digital intellectual properties (IPs). The platform's HoloLaunch component, designed to facilitate the entry of both Web2 and Web3 IPs into the blockchain space, recently achieved a notable success with a $13 million presale for Mirai, a Japanese virtual human studio.

The Event in Detail

Holoworld AI originated from early NFT avatar experiments in 2022 and has evolved into a comprehensive platform connecting AI and Web3. Its product suite includes Hologram Extension, Agent Creator, and Ava Studio, an AI video creation platform. The introduction of HoloLaunch was driven by demonstrated market demand, particularly following the successful presale for Mirai. HoloLaunch aims to serve as a growth and distribution platform, offering marketing tools and virality-driven campaign frameworks for new projects.

Market Implications

Holoworld AI positions itself to become a significant facilitator in bringing traditional intellectual properties onto the blockchain. This integration is expected to drive adoption of AI-generated content within the Web3 ecosystem and foster new models for community engagement and value creation through agentic IPs. The platform addresses concerns regarding authenticity and intellectual property through an "AI+programmable IP" framework, which allows original creators to earn royalties from derivatives, thereby incentivizing participation and ensuring creator rights within a character-driven economy.

Financial Mechanics

The HOLO token functions as the ecosystem-level currency, enabling the creation of agentic IPs and applications, and facilitating community participation in project launches. The AVA token is an application-level token specifically for Ava Studio, where creators are incentivized with AVA to generate content that promotes new projects launched via HoloLaunch. The presale for Mirai, supported by HoloLaunch, raised approximately $13 million within 24 hours, demonstrating strong market demand for AI agent projects within the Web3 space.

Expert Commentary

Tong Pow, co-founder of Hologram, stated that HoloLaunch was built primarily in response to user demand, observing strong interest from both Web2 IPs and new Web3 teams seeking seamless launch solutions. Pow highlighted the platform's differentiation in the competitive launchpad landscape through a combination of technology and network effects, emphasizing existing partnerships with both Web2 and Web3 IPs. He also detailed the incentivization models within the Holoworld AI ecosystem, where creators are rewarded for generating engagement for projects launched via HoloLaunch across various social media platforms.

Broader Context

Holoworld AI aims to be a premier "app store" for AI-native applications, providing infrastructure for developers, creators, and organizations to publish, distribute, and monetize AI-powered experiences. The project has established collaborations across diverse industries, including L'Oréal, Bilibili, Pudgy Penguins, and Mike Shinoda's Ziggurats, demonstrating a broad focus on integrating with creative, cultural, and technical ecosystems. Backed by institutional investors such as Polychain Capital, South Park Commons, Nascent, Quantstamp, and Arweave, the platform emphasizes lowering barriers for AI deployment through discoverability, monetization, and interoperability within its ecosystem.