Thumzup Media Corporation announces a strategic shift towards cryptocurrency mining and increased digital asset holdings.

Thumzup Media's Dogecoin Mining Expansion and Cryptocurrency Investments

Thumzup Media Corporation (NASDAQ: TZUP), a company with crypto holdings invested in by Donald Trump Jr., announced its strategic shift into cryptocurrency mining, sending shares [reaction missing from provided data]. The company plans to purchase 2,500 DOGE mining machines and increase its holdings in DOGE, LTC, SOL, XRP, ETH, and USDC.

Strategic Shift into Crypto Mining

Thumzup's strategic shift into cryptocurrency mining is highlighted by the pending acquisition of DogeHash Technologies, Inc. The company projects that 3,500 mining rigs could generate annual revenues ranging from $22.70 million to $103.19 million depending on Dogecoin prices, based on Bitmain mining calculator estimates.

This move is part of a diversified digital asset treasury strategy.

In early August 2025, Thumzup closed a $50 million all common stock offering through Dominari Securities at $10 per share, which strengthened the balance sheet and positioned the company for entry into the cryptocurrency space.

Expansion and Partnerships

Thumzup Media Corporation expanded its partnership with Coinbase Prime in May 2025, gaining access to institutional-grade trading, financing, and custody services. This partnership is intended to strengthen the company's ability to scale efficiently while pursuing a diversified digital asset treasury strategy. The company also created a crypto advisory board, appointing Alex Hoffman as its first member.

Market Context and Regulatory Landscape

Thumzup's increased activity in the crypto space comes at a time of increased scrutiny from regulators and exchanges. Since January, 154 U.S.-listed companies have announced plans to raise about $98.4 billion to purchase crypto, according to Architect Partners.

With President Donald Trump returning to the White House in 2025, his administration is adopting a pro-crypto stance and pushing for aggressive deregulation at the federal level, which is shaking things up in the crypto world. Key regulatory bodies—such as the Department of Justice's National Cryptocurrency Enforcement Team—have been disbanded, and the Securities and Exchange Commission (SEC) appears to be loosening its grip, even dropping major lawsuits against well-known crypto companies such as Gemini and Coinbase. Anti-money laundering (AML) and countering the financing of terrorism (CFT) requirements will continue to be a core element of the regulatory framework for cryptocurrency businesses operating in the United States.