Dutch Bros, Inc. engages in operating and franchising drive-thru shops that focus on handcrafted beverages. The company is headquartered in Grants Pass, Oregon and currently employs 26,000 full-time employees. The company went IPO on 2021-09-15. The firm sells a range of customizable hot, iced and blended beverages. Coffee-based beverages include its espresso-based custom drinks, cold brew and its proprietary Freeze blended beverages. Its Private Reserve coffee is a 100% Arabica three-bean blend, roasted in its Grants Pass facility. Its proprietary Blue Rebel energy drink is customizable with flavors and modifiers. The company also offers a variety of teas, lemonades, sodas and smoothies. The firm has two segments: Company-operated shops, and Franchising and other. The Company-operated shops segment includes coffee shop sales to customers. The Franchising and other segment includes bean and product sales to franchise partners and includes the initial franchise fees, royalties, and marketing fees. The company has approximately 982 shops, of which 670 are operated by the Company and 312 are franchised, across 18 states.
