PLAID, Inc. operates as a holding company with an interest in software development business. The company is headquartered in Chuo-Ku, Tokyo-To and currently employs 449 full-time employees. The company went IPO on 2020-12-17. The firm is engaged in the development of the CX platform KARTE. By incorporating KARTE into websites and smartphone applications operated by businesses, businesses collect and analyze data on the behavior of users who visit those websites and smartphone applications, organize and visualize data on a user-by-user basis, and personalize communication via websites, smartphone applications, emails and chats to each user or user segments. The firm is also engaged in the operation of a media called XD to provide information on the Internet.
