NIO guided third-quarter deliveries of 108,000 to 111,000 vehicles, about 11 percent below the 123,000 analyst consensus.
The company forecast revenue of 33.29 billion to 34.05 billion yuan, whose midpoint trails the 35.58 billion yuan Bloomberg consensus by roughly 5 percent, according to the earnings release.
Second-quarter revenue rose 69 percent year over year to 32.14 billion yuan, missing the 33.36 billion yuan consensus. Deliveries climbed 49 percent to 107,658 vehicles, below the 111,501 expected. Vehicle sales revenue of 22.78 billion yuan, up 41 percent, fell about 24 percent short of the 29.83 billion yuan estimate, pointing to pressure on average selling prices.
Gross margin improved to 19 percent from 10 percent a year earlier, above the 17.7 percent consensus, while vehicle gross margin reached 18.8 percent. R&D spending dropped 29 percent to 2.14 billion yuan, below the 2.37 billion yuan expected.
The margin beat shows cost controls and product-mix optimization are offsetting softer volume, while the guidance gap raises whether the weaker outlook reflects demand softness or a deliberate margin-first strategy. The 24 percent shortfall in vehicle sales revenue points to average selling price pressure that could weigh on the top line even as profitability improves.
The guidance miss is likely to pressure the NYSE-listed shares near term and may prompt analyst revisions, with the delivery forecast the most visible gap. Investors will watch the earnings call for management's read on demand and whether the margin gains hold as NIO balances volume against profitability in a crowded Chinese EV market alongside XPeng and Li Auto.
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