Kering Launches Jewelry Division to Challenge Luxury Rivals

Kering Establishes New Jewelry Division on March 16

Luxury conglomerate Kering announced on March 16, 2026, the formation of a new, dedicated division named Kering Jewelry. This strategic reorganization aims to consolidate the group's efforts in the high-end jewelry sector, creating a centralized structure to drive growth. To lead the new initiative, the company appointed Jean-Marc Duplaix as CEO of Kering Jewelry, an appointment that underscores the long-term importance of the category to the group's financial strategy.

Luxury Giant Bets on Growth to Rival LVMH and Richemont

This move positions Kering to more effectively challenge its primary competitors, Richemont—owner of Cartier and Van Cleef & Arpels—and LVMH, which controls Tiffany & Co. and Bulgari. By creating a focused business unit, Kering aims to unlock new revenue streams and build brand equity in a highly profitable segment. The decision signals a clear intent to invest heavily in expansion and long-term value creation. Kering's strategic investment contrasts sharply with the broader corporate environment in 2026, where numerous companies in the tech, retail, and finance sectors have announced significant layoffs to reduce operating expenses.