B. Riley Sets $175 MSTR Price Target, Citing Bitcoin Discount

Edgen Stock·Mar 10 2026, 19:48

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Key Takeaways

Investment bank B. Riley initiated coverage on Strategy Inc. (MSTR) and Strive, Inc. (ASST) with bullish ratings, signaling potential upside for both stocks. The analysis highlights that MSTR's market valuation does not fully reflect the value of its significant Bitcoin treasury, presenting a potential arbitrage for investors.

Bullish Initiation: B. Riley assigned 'Buy' ratings to both Strategy Inc. (MSTR) and Strive, Inc. (ASST) on March 10, 2026.
MSTR Price Target: The bank set a price target of $175 for MSTR, flagging the stock's discount relative to its Bitcoin assets.
ASST Price Target: Strive, Inc. also received a positive outlook, with a price target of $12.

B. Riley Sets $175 Price Target for Strategy Inc.

Investment bank B. Riley initiated coverage of Strategy Inc. (NASDAQ: MSTR) on March 10, 2026, assigning the company a 'Buy' rating and a price target of $175 per share. The bank's positive outlook is rooted in the perceived valuation gap between MSTR's stock price and its substantial holdings of Bitcoin. B. Riley's analysis suggests the market currently undervalues the company's Bitcoin treasury, presenting an attractive entry point for investors looking for a leveraged play on the digital asset through a traditional equity instrument.

Strive Earns 'Buy' Rating with $12 Target

In the same research note, B. Riley also began coverage of Strive, Inc. (NASDAQ: ASST), issuing a 'Buy' rating and a corresponding price target of $12. The dual initiations from the investment bank could draw increased investor attention and capital flows to both companies. While the specific rationale for Strive's rating was not detailed, the positive analyst coverage provides a potential catalyst for its stock price.