AppLovin Corp. engages in the development and operation of a mobile marketing platform. The company is headquartered in Palo Alto, California and currently employs 1,533 full-time employees. The company went IPO on 2021-04-15. The firm provides end-to-end software and artificial intelligence (AI) solutions for businesses to reach, monetize and grow their global audiences. The firm's advertising solutions include a comprehensive suite of tools including AppDiscovery, MAX, Adjust and Wurl. AppDiscovery is powered by AXON, its AI-powered advertising engine, and matches advertiser demand with publisher supply through auctions at vast scale and at microsecond-level speeds. MAX is its monetization solution, utilizing an advanced in-app bidding technology that optimizes the value of a publisher’s advertising inventory by running a real-time competitive auction, driving more competition, and higher returns for publishers. Adjust is its measurement and analytics marketing platform which provides marketers with the visibility, insights, and data needed to scale their apps marketing and drive more informed results. Wurl is its connected TV (CTV) platform.
