Brilliant Earth Group, Inc. operates as a holding company, which, through its subsidiary, operates jewelry stores. The company is headquartered in San Francisco, California and currently employs 756 full-time employees. The company went IPO on 2021-09-23. The firm designs, procures, and sells ethically sourced diamonds, gemstones, and jewelry online and through showrooms operating within the United States. Its collection of diamond engagement and wedding rings, gemstone rings, and fine jewelry. Its technology enables dynamic product visualization, augmented reality try-on, blockchain-verified transparency, and rapid fulfillment of its flagship Design Your Own product, a custom design process.