Ebiquity Plc operates as a holding company with interests in providing media and marketing analytics services. The firm helps advertisers make smarter media investment decisions by providing data-driven insights, auditing, and advisory services. The company provides analysis and solutions through four Service Lines: Media management, Media performance, Marketing effectiveness and Contract Compliance. Its media management service provides guidance to global brands, offering an understanding of their digital media performance to help them make informed decisions about their media investments. The firm's media performance service helps brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. Its marketing effectiveness service provides a picture of the true levels of business performance by using a suite of complementary methods. The firm's contract compliance division, FirmDecisions, provides contract compliance services.