Fenix Outdoor International AG engages in the development, production, marketing, and selling of equipment for an outdoor life. The company is headquartered in Zug, Zug and currently employs 2,790 full-time employees. The company went IPO on 2014-07-26. The firm focuses on the development, production and sale of equipment and apparel for outdoor activities. The company is structured through two operating segments: Brands, including development and marketing of its own brands Fjaellraeven, Tierra, Primus, Hanwag, and Brunton; and Retail, comprising outdoor retail activities through the acquired companies Naturkompaniet and Partioaitta. The company also operates via Frilufts Retail Europe AB, its wholly owned subsidiary. Furthermore the Company’s business areas Brands and Retail are supported by an administrative unit entailing accounting, reporting and logistics activities, among others.
