First Reliance Bancshares, Inc. operates as the holding company for First Reliance Bank, which engages in the provision of a broad range of consumer and business banking services, concentrating on individuals and small to medium-sized businesses desiring a high level of personalized services. The company is headquartered in Florence South Carolina, South Carolina. The company went IPO on 2004-03-09. The Bank is a South Carolina chartered commercial bank. The Bank's services include personal and business. The Bank's personal products include checking, savings, debit cards, credit cards, order checks, bounce protection, personal loans, mortgage, wealth strategies, and open an account. Its personal digital banking services include online/mobile banking, and Apple/Google/Samsung Pay. The Bank's banking products include checking, savings, treasury services, merchant services, wealth strategies, credit cards, order checks, open an account and First Reliance at Work. Its business loan services include business lines of credit, business installment loans, overdraft protection, commercial real estate loans, business credit cards and business loan checklist. Its business services include online/mobile banking, digital customer service, business bill pay and eFraud prevention.