Imperial Brands Plc is a holding company which engages in the manufacture and sale of cigarettes, tobaccos, cigars, rolling papers, and tubes. The firm offers a range of cigarettes, fine cut and smokeless tobacco, papers, and cigars. The firm operates through two businesses: Tobacco & NGP and Distribution. The Tobacco & NGP business manufactures, markets, and sells tobacco and next-generation products (NGP) and tobacco and NGP-related products, including sales to (but not by) the Distribution business. The Distribution business distributes tobacco and NGP products for tobacco and NGP product manufacturers, including Imperial Brands, as well as a range of non-tobacco and NGP products and services. Its segments include Europe, Americas, Africa, Asia, Australasia and Central and Eastern Europe (AAACE) and Distribution. The company brands include John Player Special, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, Maverick, Dutch Masters, Fine, Rizla, blu, Pulze, Skruf, and Zone.