JDE Peet's NV is a holding company, which engages in the production and distribution of coffee and tea products. The company is headquartered in Amsterdam, Noord-Holland and currently employs 21,000 full-time employees. The company went IPO on 2020-05-29. The Company’s activities are divided into five operating segments. Within CPG Europe, LARMEA and APAC, the products are roast and ground multi-serve coffee, roast and ground single-serve coffee pads and capsules, instant coffee and tea. CPG Europe includes the business activities in Europe, excluding some Eastern Europe countries. CPG LARMEA includes the business activities in Latin America, Russia, Middle East, Eastern Europe and Africa, and CPG APAC includes the business activities in the AsiaPacific region. The Out-of-Home operating segment offers a full range of hot beverage products including liquid roast products and related coffee machines and services. The Peet’s operating segment offers whole bean coffee, beverages, tea and related products. The firm sells its products through different channels.
