WK Kellogg Co. produces and sells cereal based breakfast products. The company is headquartered in Battle Creek, Michigan and currently employs 3,280 full-time employees. The company went IPO on 2023-09-27. The firm's principal products are cereals that are split across taste, wellness and balance sub-categories. Its taste brands include Frosted Flakes, Froot Loops, and Apple Jacks. Its wellness brands include Special K, Kashi, and Bear Naked. Its balance brands include Special K, Frosted Mini-Wheats, Raisin Bran, and Corn Flakes. Most of its products are also marketed under the Kellogg’s name. The firm sells its products primarily to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, gasoline stations, value stores, online channels and other retail food outlets. The firm's products are manufactured in the United States, Mexico, and Canada.
