MediaAlpha, Inc. is a marketing technology company, which engages in helping insurance carriers and distributors target and acquire customers through technology and data science. The company is headquartered in Los Angeles, California and currently employs 144 full-time employees. The company went IPO on 2020-10-28. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Company’s platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. The company offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.
