Mastermind, Inc. is a marketing agency, which engages in the design, creation, and development of branding and campaigns. The company is headquartered in Atlanta, Georgia. The company went IPO on 2000-05-18. The firm specializes in getting consumers and customers to take action that leads to brand awareness, trial, loyalty, and advocacy. The firm's programs can take on various forms, including creating and managing digital content, designing campaign websites/landing pages, social media and viral campaigns, mobile marketing initiatives, and brand communications. Its initiatives include content marketing, influencer marketing, digital marketing, social marketing, gamification, promotion marketing, social channel optimization and digital issue management communications. The company is also organized into six groups, such as account management, creative and development services, content studio, strategy, analytics and research, technology and campaign management, and agency management and administration.
