New World Department Store China Ltd. is an investment holding company, which engages in department store and property investment operations. The company employs 1,734 full-time employees The company went IPO on 2007-07-12. The firm operates through two segments. The Department Store Business segment operates department stores such as 'New World' and 'Paris Printemps' as well as shopping malls and supermarkets. The Property Investment Business segment is mainly engaged in property investment.