WildBrain Ltd. engages in the production and distribution of content, television, and consumer products representation. The company is headquartered in Toronto, Ontario and currently employs 548 full-time employees. The company went IPO on 2006-05-19. The firm segments include Content Creation and Audience Engagement and Global Licensing. Content Creation and Audience Engagement involves producing proprietary content for streaming platforms, offering animation and live-action services to third parties, and licensing content from a library to digital platforms. Global Licensing manages brands like Peanuts, Strawberry Shortcake, and Teletubbies across merchandising, publishing, music, live events, games, and apps. The company includes strategic brand partnerships with SEGA and Mattel for consumer products. Additionally, the Company operates WildBrain CPLG, an agency that licenses owned and third-party brands to lifestyle companies, film studios, and independent IP owners, earning commissions as agents. Its other activities include creating short-form content, managing advertising campaigns, and executing direct ad sales on advertising-based video-on-demand (AVOD) platforms.
